<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Pufflo – Guides for business owners</title><description>Practical, plain-language guides to Google Ads, Facebook ads, agencies and marketing budgets for small and medium-sized businesses (SMBs).</description><link>https://pufflo.app/blog/</link><language>en</language><item><title>Facebook and Instagram Ads for Small Businesses</title><link>https://pufflo.app/blog/facebook-instagram-ads-for-small-business/</link><guid isPermaLink="true">https://pufflo.app/blog/facebook-instagram-ads-for-small-business/</guid><description>Facebook and Instagram ads explained for small business owners: boost vs. Ads Manager, objectives, audiences, the pixel, budget and your first campaign.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>meta ads</category><category>facebook ads</category><category>instagram ads</category><category>small business</category></item><item><title>How to Get Your Business Recommended by ChatGPT</title><link>https://pufflo.app/blog/get-recommended-by-chatgpt/</link><guid isPermaLink="true">https://pufflo.app/blog/get-recommended-by-chatgpt/</guid><description>What ChatGPT looks at when it recommends a business, and the practical steps a small business can take to be found, described correctly and named more often.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>chatgpt</category><category>aeo</category><category>ai search</category><category>small business</category></item><item><title>Google Ads for Small Businesses: A Practical Guide</title><link>https://pufflo.app/blog/google-ads-for-small-business/</link><guid isPermaLink="true">https://pufflo.app/blog/google-ads-for-small-business/</guid><description>Google Ads for small businesses in plain language: how the auction works, which campaign to pick, step-by-step setup, and the mistakes that waste money.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>google ads</category><category>paid search</category><category>small business</category></item><item><title>Google Ads vs. Facebook Ads: Which Is Right for You?</title><link>https://pufflo.app/blog/google-ads-vs-facebook-ads/</link><guid isPermaLink="true">https://pufflo.app/blog/google-ads-vs-facebook-ads/</guid><description>Google Ads or Facebook ads? A plain-language comparison for small businesses: search intent vs. scrolling, costs, examples by business type and where to start.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>google ads</category><category>facebook ads</category><category>small business</category><category>advertising</category></item><item><title>How Much Does Marketing Cost for a Small Business?</title><link>https://pufflo.app/blog/how-much-does-marketing-cost-small-business/</link><guid isPermaLink="true">https://pufflo.app/blog/how-much-does-marketing-cost-small-business/</guid><description>What small business marketing really costs: agency fees, freelancers, ad spend, tools, website and your own time, with typical ranges and a sample budget.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>marketing budget</category><category>small business</category><category>marketing cost</category></item><item><title>How Much Should a Small Business Spend on Google Ads?</title><link>https://pufflo.app/blog/how-much-to-spend-on-google-ads/</link><guid isPermaLink="true">https://pufflo.app/blog/how-much-to-spend-on-google-ads/</guid><description>How much to spend on Google Ads, worked out from cost per click, conversion rate and customer value. With examples, a test budget and when to scale.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>google ads</category><category>budget</category><category>small business</category></item><item><title>Local SEO: How to Get Found on Google Maps</title><link>https://pufflo.app/blog/local-seo-google-maps/</link><guid isPermaLink="true">https://pufflo.app/blog/local-seo-google-maps/</guid><description>How Google ranks businesses on Maps, and the steps a local business can take to show up: Business Profile, reviews, consistent listings and a local website.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>local seo</category><category>google maps</category><category>google business profile</category><category>small business</category></item><item><title>Marketing Agency vs. DIY vs. AI: What Should You Choose?</title><link>https://pufflo.app/blog/marketing-agency-vs-diy-vs-ai/</link><guid isPermaLink="true">https://pufflo.app/blog/marketing-agency-vs-diy-vs-ai/</guid><description>Agency, do it yourself, or AI tools? Compare cost, time, control and risk for small business marketing, with a decision table by business situation.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>marketing agency</category><category>small business</category><category>ai marketing</category><category>diy marketing</category></item><item><title>Questions to Ask Before Hiring a Marketing Agency</title><link>https://pufflo.app/blog/questions-to-ask-before-hiring-a-marketing-agency/</link><guid isPermaLink="true">https://pufflo.app/blog/questions-to-ask-before-hiring-a-marketing-agency/</guid><description>14 questions to ask a marketing agency before you sign, why each one matters, and the red-flag answers to watch for, from account ownership to contracts.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>marketing agency</category><category>small business</category><category>hiring</category></item><item><title>SEO for Small Businesses: A Practical Guide</title><link>https://pufflo.app/blog/seo-for-small-business/</link><guid isPermaLink="true">https://pufflo.app/blog/seo-for-small-business/</guid><description>A practical SEO guide for small businesses: what matters, what to skip, where to start this week, and how to tell if it works. No jargon, no ranking promises.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>seo</category><category>small business</category><category>google search</category><category>local seo</category></item><item><title>SEO vs. AEO: What Is the Difference?</title><link>https://pufflo.app/blog/seo-vs-aeo/</link><guid isPermaLink="true">https://pufflo.app/blog/seo-vs-aeo/</guid><description>SEO gets you into Google&apos;s results; AEO gets you into AI answers. Here is how they differ, where they overlap, and how a small business should split its time.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>seo</category><category>aeo</category><category>ai search</category><category>small business</category></item><item><title>What Is AEO (Answer Engine Optimisation)?</title><link>https://pufflo.app/blog/what-is-aeo/</link><guid isPermaLink="true">https://pufflo.app/blog/what-is-aeo/</guid><description>AEO explained in plain language: what answer engine optimisation is, how it differs from SEO, and why it matters for small businesses that want to be found.</description><pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate><category>aeo</category><category>ai search</category><category>seo</category><category>small business</category></item></channel></rss>