Facebook and Instagram Ads for Small Businesses
Facebook and Instagram ads explained for small business owners: boost vs. Ads Manager, objectives, audiences, the pixel, budget and your first campaign.
Guides for business owners
Plain-language guides to marketing, ads and agencies – for people who run a business, not a marketing department.
How to Get Your Business Recommended by ChatGPT
What ChatGPT looks at when it recommends a business, and the practical steps a small business can take to be found, described correctly and named more often.
Google Ads for Small Businesses: A Practical Guide
Google Ads for small businesses in plain language: how the auction works, which campaign to pick, step-by-step setup, and the mistakes that waste money.
Google Ads vs. Facebook Ads: Which Is Right for You?
Google Ads or Facebook ads? A plain-language comparison for small businesses: search intent vs. scrolling, costs, examples by business type and where to start.
How Much Does Marketing Cost for a Small Business?
What small business marketing really costs: agency fees, freelancers, ad spend, tools, website and your own time, with typical ranges and a sample budget.
How Much Should a Small Business Spend on Google Ads?
How much to spend on Google Ads, worked out from cost per click, conversion rate and customer value. With examples, a test budget and when to scale.
Local SEO: How to Get Found on Google Maps
How Google ranks businesses on Maps, and the steps a local business can take to show up: Business Profile, reviews, consistent listings and a local website.
Marketing Agency vs. DIY vs. AI: What Should You Choose?
Agency, do it yourself, or AI tools? Compare cost, time, control and risk for small business marketing, with a decision table by business situation.
Questions to Ask Before Hiring a Marketing Agency
14 questions to ask a marketing agency before you sign, why each one matters, and the red-flag answers to watch for, from account ownership to contracts.
SEO for Small Businesses: A Practical Guide
A practical SEO guide for small businesses: what matters, what to skip, where to start this week, and how to tell if it works. No jargon, no ranking promises.
SEO vs. AEO: What Is the Difference?
SEO gets you into Google's results; AEO gets you into AI answers. Here is how they differ, where they overlap, and how a small business should split its time.
What Is AEO (Answer Engine Optimisation)?
AEO explained in plain language: what answer engine optimisation is, how it differs from SEO, and why it matters for small businesses that want to be found.